Penny Craig spent years working her way through every layer of healthcare — from revenue cycle management to running entire practice organizations. Along the way she watched physicians and practitioners steadily lose their autonomy to administrative burden, corporate oversight, and technology that created distance instead of solutions.
Brad Milner watched the same erosion unfold from a different vantage point — spending over 25 years building healthcare technology and operational infrastructure, growing equally frustrated watching a broken system fail the very providers it was supposed to serve.
When two decades of parallel frustration finally collided in one conversation, they discovered something rare — a completely aligned vision and a shared passion for fixing it. Together they co-founded Healthcare Practice Alliance with a singular purpose: to bring back the HEART to healthcare — not just for physician practices, but for every organization navigating today's complex healthcare landscape.
From independent practices to hospital systems and outpatient facilities, HPA delivers proprietary technology, advanced analytics, and non-clinical administrative services — all with complete transparency, full data ownership, and the flexibility to scale on your terms.
To anchor our physician-first foundation, we welcomed Dr. Vernon Carrigan as Chief Medical Officer — a physician with over 40 years of clinical experience who ensures every organization we serve has a trusted peer in their corner.
Because when providers thrive, patients thrive. And that's a future worth fighting for.
I founded HPA because I believed physicians deserved better — and I wasn't willing to wait for someone else to build it.
The technology existed to fix this. We just had to build it with the right people and the right purpose behind it.
I spent 40 years as a physician watching this problem grow. Joining HPA was my chance to finally be part of the solution.
I founded HPA because I believed physicians deserved better — and I wasn't willing to wait for someone else to build it.
The technology existed to fix this. We just had to build it with the right people and the right purpose behind it.
I spent 40 years as a physician watching this problem grow. Joining HPA was my chance to finally be part of the solution.
The healthcare industry is full of organizations that promise to help your practice — but most come with hidden tradeoffs: loss of control, opaque processes, and solutions that serve the system more than they serve you. HPA is different. As a technology-enabled Practice Enhancement Organization, we don't just tell you what outcomes to expect — we show you exactly how we get there, with full transparency into every process, every result, and every dollar.
We help practices operate like high-performing organizations without sacrificing independence. Clear methods. Clear metrics. Clear accountability — built for real-world healthcare.
Our platform turns complex operational and revenue data into prioritized, actionable insight. No black boxes — just a clear picture of what changed, how it changed, and the measurable impact it produced.
Your data stays yours. Your practice stays in control. We deliver transparent reporting and explainable improvement methods so you can validate every outcome with confidence.
HPA's senior leadership brings over a century of combined experience across operations, finance, audit, IT, and revenue cycle management — credibility and execution that helps practices move faster with fewer surprises.
We partner with healthcare organizations to unlock their full potential — providing the expertise, tools, and collaboration needed to achieve lasting success. Our mission is to make a meaningful, positive impact on healthcare, one practice at a time.
When leadership is committed, collaborative, and continuously growing, that energy flows through every layer of an organization — and ultimately to the patients and communities they serve.
We believe that shared knowledge is compounding knowledge. By building a culture where insights, experiences, and ideas move freely — both within our team and with our clients — we create something greater than any individual effort could achieve alone.
We envision a healthcare landscape where every practice achieves its fullest potential. We don’t impose a singular direction — we align ourselves with the unique goals of each client and work tirelessly to help turn their vision into reality. A stronger, more successful healthcare community benefits everyone.
Our core values are more than words on paper. They are the beliefs residing in the hearts of our team — a compass for every decision we make and every relationship we build.
Working together strengthens our community and fuels our collective success. We build bridges, not silos.
We are committed to continuous learning and embracing new ideas that help us — and our clients — grow.
We bring individual strengths to the forefront, serving each client in the most authentic and effective way possible.
As we grow and test new ideas, we hold each other accountable — with honesty, support, and a shared commitment to excellence.
Our team brings hands-on operational experience that spans virtually every medical and surgical specialty — across health systems, hospitals, independent practices, and ambulatory facilities. Whether the challenge lives in clinical operations, revenue cycle management, value-based care, or data analytics, HPA has the expertise to move the needle. We don’t just understand the business of healthcare — we’ve operated within it at every level.
- All specialties
- Health systems & independent practice
- Clinical operations
- Revenue cycle management
- Value-based care
- Data analytics